These two services have a real intensity in terms of competition since the first is in direct competition with WhatsApp, Facebook Messenger, or even Skype, and the second with Doctolib. In the case of Zoom, it is instant messaging and telehealth service. The dilemmas are in a situation of low penetration in a market that is nevertheless growing quite strongly. The cash they generate is used to finance other services, new features that are often categorised as a dilemma. The services have a strong competitive intensity in the market that is growing slowly. They have started to gain importance with the emergence and generalisation of teleworking in the vast majority of companies following the multiple confinements in 2020. These services are the most profitable for Zoom. The cash cows are professional video conferences (and for individuals), free and paid subscriptions. These services will generally be future cash cows. These services continue to require investment, but they are in a dominant position, so they are relatively profitable. These services are mobile meeting and collaboration, screen sharing, and calendar integration. Thus, with regard to the Zoom platform, the star products are those that have a large market share in a market with strong growth. This tool allows the company to define a more effective marketing strategy by knowing its products and/or services better and investing where it is most relevant. It classifies them into four categories, defined along two axes, which are the market growth rate and the relative market share. The BCG matrix makes it possible to highlight the services resulting from the Zoom platform. Finally, the platform has 265,400 client companies. The rates are around 19 euros per month for unlimited access and the use of additional features. The site has 13 million so-called active users who can benefit from 40 free minutes for groups of no more than 100 people. Zoom also has more than 300 million participants per day, and more than 100,000 schools and universities use it on a regular basis. Its main competitors are Skype, which is part of the Microsoft team, but also Facebook and WhatsApp. Today, the group is worth more than 115 billion dollars on the stock market and generates a profit of 671 million dollars. Before Covid 19, few people knew of the existence of Zoom, which saw its notoriety boosted in the space of just a few weeks. In addition to video conferencing, the group also offers an instant messaging service and content sharing.

Zoom is more often used by professionals, however, it can also be used by individuals. Revenue was $2.56 billion in 2021, an increase of 54% over the previous year.

For several years, and in particular, since the arrival of the health crisis and the various periods of confinement that have led to the generalisation of teleworking, the platform has experienced significant growth.

Microsoft bcg matrix